YouTube could play a central role in your marketing strategies . Thanks to over 1.9 billion active users every month , the platform ranks second among the most popular social networks, immediately after Facebook. If blue social media is at the center of consolidated hotel marketing strategies , the same does not always happen for YouTube. Here are some practical tips taken from an article by Social Media Examiner , to be implemented immediately to develop your YouTube channel and stimulate the training and growth of your community. Creative ideas to increase interest When creating a video, there are many aspects to take into consideration for success .
In addition to taking over the Australia Phone Number structure to appreciate all the characteristics and enhance its specificities - from the care in making the beds to the careful and meticulous cleaning of all the rooms, from the delicious breakfast to the attention in welcoming each customer - it could be interesting to involve your hotel staff, to let them tell you directly about all the passion they put into carrying out their work. If your hotel has a story that spans multiple generations , you could think about telling it both through the support of any multimedia materials and through those of your collaborators - when possible - who can give physical representation and emphasis to the narrative. While shooting the video, try to change the scene and the angle from which you shoot every three minutes : this way you will give a little brilliance to the work, you will remove the danger of making it too monotonous and you will also be able to take advantage of the changes in perspective to shoot as many possible environments and situations of your structure that you want to enhance.
You could consider the idea of changing the footage - and therefore the focus - of the lens during filming, always with a view to increasing the emphasis on some aspects of your hotel and on those situations that deserve to be looked at by close up through the camera eye. Provide, if possible, for the introduction of a soundtrack that is consistent with the narrative style of the video and don't forget to introduce subtitles where there are people speaking - or in the presence of an off-screen narrative voice - since many users could play it without the sound on. More generally, transitions, scene changes and sound effects are welcome , all tools capable of capturing attention or recovering it if it fails during playback by the person viewing it. Finally, pay due attention to the thumbnail of the video : it will play an important role in making the user decide whether to play it or not. Also in this case, putting people and, in particular, their faces in the foreground could act as an incentive for visualization.