Programmatic advertising: what it is and how it works In recent years, in the marketing field, we have begun to talk more and more about programmatic advertising as a solution capable of accurately promoting a company, fully respecting user needs. Specifically, however, what is programmatic advertising? It is an innovative advertising tool which, thanks to particular technologies and algorithms , is able to offer targeted promotional content to a target potentially interested in that specific value proposition.
It could, therefore, be defined as an Denmark Phone Number automated trading system for online advertising spaces which, in real time, based on the collection and analysis of users' browsing data, shows them tailor-made creativity, specifically designed to attract and incentivize them. to conversion. So, in detail, how does programmatic advertising work? The person who owns the advertising spaces, i.e. the Publisher or Publisher , sells them to an Advertiser , i.e. a person interested in purchasing them to promote their brand or product.
The trading between the two takes place in real time through the use of ad hoc platforms which, following the collection of information on users, are able to respond in a pertinent manner to supply and demand requests. In fact, these technologies show, at the same moment in which a subject makes an impression on the site or on the reference page, tailor-made advertising content, deemed relevant to the needs of the potential customer. Programmatic advertising: what it is and how it works In recent years, in the marketing field, we have begun to talk more and more about programmatic advertising as a solution capable of accurately promoting a company, fully respecting user needs.