What is BRAND VOICE? E-commerce: increase SEO opportunities through the purchasing journey. E-retailers know that good positioning in search engines brings qualified and profitable traffic. But competition in SEO is fierce and it is often the biggest players who manage to reach the top positions in results thanks to large teams and budgets.
The first reaction of CEOs of small structures is to consider the challenge insurmountable and to leave SEO aside. 7 Shares linkedin sharing buttontwitter sharing buttonfacebook sharing buttonpocket Hong Kong Phone Number sharing button This is an observation that we regularly make at reussir-mon-ecommercer. However, there are solutions for VSEs and SMEs that wish to use natural referencing as a growth lever. Avoid the frontal approach The reflex of any merchant is to try to position their site on purchasing keywords.
Users typing these search terms have already made the decision to purchase the product and only want to find the ecommerce site offering the best deal. These keywords are in the vast majority of cases very competitive and the means to be implemented to reach the first page of results are up to the competition. The solution for ecommerce businesses with a smaller structure is then to use the consumer's mental purchasing journey to discover less competitive keywords.