After having completed the essential analyzes to be carried out to verify the validity and consistency of our strategic choices, in my experience I believe it is important to add two other very simple but very useful analyzes which complete the picture of our "environmental" situation: these are supplier and customer analyses. At first glance they might seem like negligible analyses, since they are often partners of our business who have been with us for years, while in reality they would be analyzes to be conducted periodically to avoid incurring certain risks: Our usual supplier has acquired the technical and commercial skills and developed.
The resources necessary France Phone Number to produce our product; The necessary conditions may have been created for our supplier to become a permanent partner of our business. Customers, if we are a company that operates in B2B, could decide to follow the opposite path to that of suppliers - that is, they could do "upstream vertical integration" and enter the market; We may decide to enter into closer agreements with our customers (obviously if we are also in the B2B business) to become distribution partners. For all these reasons, but also for others that we can discover from time to time as important, it becomes necessary to carry out these analyses. which we will see later – to be carried out.
The tools that I consider appropriate to propose are two tables that are quite simple to use: the first takes quantitative data into consideration Supplier Size (turnover) Products provided Companies supplied Our. share of total While the second takes into consideration the qualitative data: The same type of tables can be used for customer analysis. With this step we can say that we have obtained a complete picture of the competitive environment in which we operate, or in which we will have to operate. The utmost care in this phase of analysis is a more than indispensable recommendation because it is through the accuracy and precision with which we have conducted all these phases that will allow us to have valid elements for evaluating strategic choices in the subsequent phases.