Search engines need to crawl, analyze, index and find the reputation of each page and be able to quickly search through their index in order to return results to users. Having a lot of duplicate content on a website is bad for search engines as they waste their resources on to users. Logical reasoning can lead us to think then that if a page is bad for a search engine and, to put it in some way, causes many inconveniences when carrying out the processes that we already mentioned because it has a lot of duplicate content, it will simply do the same.
More reasonable, eliminate the problem, which in this case would be to remove our pages from the search results. How to avoid duplicate content There Buy Bulk SMS Service are several ways to avoid falling into this mistake, from Web Positioning Madrid we will give you some advice in this regard. The first thing is to know if our site has duplicate content and for that there are several free tools that we will see in another post, for now, something simple we can do is, in case we have more than one url for the same site, for example, s, or when the page is accessible with or without the www, what should be done, instead of putting the same content on both pages, is to make one redirect to the other .
Post: 12 tips for link building for new sites And since we're talking about redirects, we're going to mention 301 redirects . To place this type of redirection so that our site is always accessed with the www in front, all you have to do is add these two lines of code to the .htaccess of the site. RewriteCond %{HTTP_HOST} !misitio.com RewriteRule (.*) http://www.misitio.com/$1 [R=301] Nor should you overuse the use of 301 redirects to prevent the server from reloading and slowing down the loading of the page. Something else that can be done to avoid duplicate content is to deindex the pages that contain it and for some reason we must maintain them. To do this, simply place the label and we will be saying that the content of the page or internal links should not be taken into account.
The good use of tags and categories is also a factor that must be taken into account to avoid duplicate content. Do well what works for others One thing that can be useful is knowing what other competing brands are doing and I'm not saying copying but learning from what is good. Something very important to keep in mind is to stay up to date with the mechanisms that search engines use to index and position sites. This will allow us to avoid committing a foul, which until then was the most common thing to do.