The new digital tools do not replace the entire corporate communication: there is a need for catalogues, brochures, prints and posters. Add to this list the publications of articles, reviews or editorials in newspapers and blogs. A quick calculation will make you understand how important it is to have a long-term strategy to have enough images for every context .
Fortunately, we live in an era in which the Canada Phone Number possibility of creating or obtaining photographic content is within everyone's reach. Bad news though: the easiest solutions are often not safe roads. For example, searching for existing images online, perhaps with the convenient Google Images function, is not the solution to your problems. Indeed, it could create new ones.
It's true, one click is enough to download a photo from a site and then use it , without even losing quality. However , this ease will not help your communication , it will not allow you to be recognizable and, above all, it does not justify ignoring some fundamental principles . “It will never happen to me!” A photograph always has an owner and , like other works, may have copyrights to be respected.