More and more travelers are abandoning online booking platforms during the process of booking a hotel stay. Why does this happen? Let's analyze it together starting from a SiteMinder survey . The well-known platform recently released the " Changing Traveler Report 2023 ", an analysis aimed at identifying the main traits of the traveler of 2023, based on a sample of over 10,000 holidaymakers from 12 different countries. The report highlighted a series of critical issues that lead travelers to abandon online platforms without completing the booking process. The main cause of this problem is to be found in the browsing experience, which is often not designed specifically for the end user and is too cumbersome.
Abandonment of the site is Oman Telegram Number Data even more frequent among the so-called " digital natives ", i.e. Millennials and those belonging to Gen Z, young users not willing to wait too long for loading times or to try to figure out where to click to book. The elements that hold back travellers One aspect that discourages travelers from booking online is the absence of easy and secure payment systems, followed by the lack of images and videos representing the rooms and the various areas of the structure (50%). Holidaymakers then want to have details regarding the location of the property available at a glance, know the opinions of guests who have stayed before them and, above all, know if there are any special offers or packages for the period they are interested in.
Here therefore emerges the need to have a simple and intuitive platform , which contains all the useful information for the guest and facilitates him during his booking process . A solution that corresponds to these criteria is Simple Booking , the CRS (Central Reservation System) of QNT, a leading company in the Hospitality division of the Zucchetti Group. Simple Booking has a user-friendly interface within everyone's reach . It allows you to insert all the rooms in your facility, with related information, photos and rates. You can also upload any special offers yourself, defining their seasonality and conditions. Unclear and unsafe websites A good 24% of those interviewed said they often have the perception that the site is not safe .