If you aren’t sure how to create this type of content, spend some time doing research and careful planning. What sets you apart from the competition? Are your goods/services cheaper, more sustainable, or more efficient than a competitor’s? Do you offer the best customer service or the highest level of convenience? Once you’ve shared your story, you’ll need a compelling call to action.
Your CTA text should be short and attention-grabbing. The button should be a different color to stand out from the rest of the page. Types of Content that France Phone Number Data Convert and Close Here are a few different types of content that are well-suited for the conversion stage of the buyer’s journey: eBooks -to videos Exclusive market research, studies, reports Other educational resources Demonstrations and free trials Content Strategies for Delighting and Retaining Customers Good content tells your story. It elicits emotion and creates a connection between you and your clients.
Beardbrand successfully used this approach in its content creation. The company focused on storytelling to connect to its audience and make them feel seen and heard. As a result, it made a whopping $120,000 per month in sales in its first year. Bringing your clients into the content creation process is also very effective. Diamond Candles did this when it couldn’t afford Facebook advertising. Its customer product photos attracted over 300,000 new Facebook fans. Wet Seal made a similar move.