This is the fastest of the quick recipes. With practice, and with a good press release in front of you, you can write one of these posts in 15-20 minutes without breaking a sweat. However, before taking action, I would like to share a personal story. When I started my first blog, which was about Madrid, at first I dedicated quite a few posts to events and activities that were held in my city and that I found interesting. Later, I realized that A) there were too many of them and B) specialized websites like the Leisure Guide or online newspapers reported on it in a much more exhaustive and professional way than I could ever hope to do.
Not out of interest or talent, but out of a pure space-time issue. Come on, I didn't have time. Since I realized this, I got into the habit of asking myself " What can I contribute?" «. So if I couldn't provide C Level Executive List a personal experience (if I had taken part as a visitor or spectator), or a well-founded opinion (if I knew the subject very closely), or share some related resource that was difficult to find, then I discarded it. After all, why do we want a hundred posts on the Internet, all talking about the same event and saying almost the same things? There is also another very interesting reason to cover this type of information, and it is related to content marketing.
Let's say, for example, that we have a small family hotel in Madrid, and that we want to promote an offer for the beginning of July. On those days, Gay Pride Day is celebrated in the city, a great multicultural festival against homophobia famous worldwide. In this particular case, it can be very interesting to write a quick post about the event, to end by mentioning our offer in the most natural way possible. In that context, readers will accept the promotional content, because if they were interested in the content, it is very possible that they would also find it useful to know that this offer exists. This would be another example of what we can contribute in that mass of articles on the same topic that we talked about before. But enough of the little battles. Put on the mask and the cape we started with.