Include videos in your sales emails A recent study that examined 290 of the most successful cold sales emails found that only 13% included multimedia of any kind, and only 6% included video. Clearly, we're still in the early stages of using this technique in sales emails. However, consider that emails containing videos receive 4x higher click-through rates, so there are many opportunities to gain a competitive advantage by using it. Where should you post your video? Your website In addition to your social channels, all of your videos should have a home on your website. Having a dedicated news or blog page could be a great place to post regular videos and keep your visitors updated with the content they are most likely to engage with.
Adding videos to your website will canada b2c email list also greatly help your SEO efforts. Facebook Posting videos on Facebook will engage your followers and help you reach new ones. Using Facebook Live is also an effective way to share content with an authentic and honest feel. Youtube YouTube is the second largest search engine and is used by over 1.5 billion users per month. If on other video platforms you can choose whether to be there with all the videos or not, on YouTube the choice is almost mandatory, you can't miss it! Being there regularly will help you have an increasingly loyal and numerous following. Instagram Instagram Stories can only be viewed for one day, so their transitory nature can make them feel more relaxed.
Sharing videos in real time on Instagram Live is another great way to build trust with your followers. Instagram TV is currently still in an embryonic phase, we'll see if it achieves the desired success. LinkedIn Sharing B2B video content with your professional network can give you very rewarding results and is something expected from an active LinkedIn profile. Twitter Editing videos into short GIFs and memes on Twitter can help you attract new followers, especially if shared with popular hashtags. Tweets that include a video attract 10x more engagement than those without. Snapchat What is posted disappears after 24 hours. Videos are personal and help create a strong connection between brands and followers.