They are important for tracking business performance. It is impossible to do this without analytics. In the first month of work, our team completed all the important settings: set up tracking of micro- and macro-conversions, connected e-commerce and others. What other works have we done? Google Tag Manager has been installed.
Google Analytics installed. Search Console has been connected. We created the representation Added a filter to exclude internal traffic from Madagascar Email List reports. Internal search tracking has been set up. The collection of demographic reports was included. Robots and spiders have been excluded.

We set up tracking of visits to non-existent pages. Alerts about the absence of transactions have been set up. Merged Google Analytics and Search Console All these settings help to correctly keep records of KPIs, monitor the dynamics and effectiveness of SEO. Expanded the structure of the site It was possible to choose the desired cut of flowers in the