News tags: digital marketing , ecommerce Publication date: 02/05/2023 E-Commerce turnover in Italy continues to grow, reaching almost 76 billion euros in 2022, with an increase of 19% compared to the previous year. For the first time in the last seventeen years, however, the increase in turnover seems to be linked more to the increase in prices, due to inflation and the cost of living, rather than to the absolute number of sales. In this article, we will analyze the main trends in the eCommerce sector in Italy in 2023 and the strategies that Italian companies are adopting to support the growth of the sector. Image source:
Casaleggio Associati The product categories Swaziland Email List most purchased online by Italians The "free time" category remains the most profitable for eCommerce in Italy, covering at least half of the turnover on its own. we find shopping centers, which cover approximately one fifth of the total turnover, and tourism, which covers approximately 13% of the total turnover of online sales. Interestingly, after two critical years, the tourism sector is showing signs of recovery, with a 47% increase in turnover in the last year. As we were saying, at least a third of this increase is linked to the increase in prices, which explains why tourism is still unable to regain second place in the categories most purchased online by Italians.
Strategies for growing with eCommerce in 2023 To encourage the growth of the sector, Italian companies plan to invest mainly in improving their technological infrastructure and the performance, usability and user experience on their websites. Furthermore, an increase in investments in Web Marketing and Promotion activities is expected , such as search engine marketing (SEM), search engine optimization (SEO) and social media marketing.